Another month has gone by and my list of CVBs on Pinterest has grown to nearly 400 DMOs!
Below are the rankings for 396 DMOs, sorted by total followers. Pinterest data in this blog post was collected on November 1, 2012.
As I was collecting my data, I came across several inconsistencies in how accounts were branded. Here are a few details that should not be missed.
Profile Picture: Some logos are too small while others are cropped strangely to fit into a square. Be sure to upload a logo or photo that is at least 165×165 pixels but Pinterest recommends 600×600 pixels. If you don’t already have a square logo, get one designed right away. You can use it on Twitter, Facebook and nearly all of your social media channels.
Profile: If I’m unsure whether a profile is official or not, I usually click on their website link and look for “CVB” mentioned somewhere on the site. There are a lot of travel agencies, especially for international destinations, that are using “Visit” or “Explore” followed by the destination’s name. I tediously check this because I want my list to only contain official CVBs and DMOs, not travel agencies, chambers, cities, etc.
Several accounts do not list websites in their profiles. Why is this important? Pinterest now allows you to verify your website and displays a check mark on your profile page as well as in search results. Check out VisitSavannah Georgia as an example.
You also have the option of listing your Twitter and/or Facebook profiles. The problem with this right now is that you can’t list a Facebook page, just a Facebook profile. My recommendation would be to list your Twitter account here but do no link them together so that all of your pins automatically tweet. I feel that all organizations and businesses should have a social media content strategy and that linking accounts so things automatically tweet can easily produce over-sharing and possibly lead to people unfollowing your account.
Business Account: Pinterest just rolled out an option for businesses last week. You can convert your account to a business account by going to http://business.pinterest.com. Currently there doesn’t seem to be a lot of benefits for converting your account but since Pinterest is working on separating business accounts from personal accounts, there must be a plan to help businesses promote themselves better on this platform. Will it be free? My guess is that eventually there will be some sort of fee for specific business features or advertisement in the future.
Who are the most active DMOs?
Read the rest of this entry