How can it be Sunday night already?! To be honest, I can’t even remember what happened this past week. I know I had a few really good days and then the weekend hit me hard (again) and I spent most of it sleeping and resting. It’s the middle of month 5 of mono.
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It’s been a busy week and I’m tired – really tired – but I’m not exhausted, which is incredible.
I was FINALLY starting to feel a little more normal again. For most of the week. And then it hit me. Hard.
Source: quotediary.me via Anne on Pinterest
It’s time for another update! My list has now grown to 181 CVBs on Pinterest, not including international destinations. I’ve been tracking these basic stats weekly but it takes nearly 2 hours each Sunday to keep up so I’ll be changing my strategy soon.
What I’m seeing: the CVBs that pin daily, or almost daily, see a gain of 20+ followers each week. Those who don’t pin weekly have almost no growth at all. Of course, the larger destinations see a larger weekly growth. And so do those accounts who have a larger following. Everything seems to be proportionate on size and activity, as it should be.
Taking a break from extra analysis this month, I’m just going to share lists and resources in this post.
When I talk about “followers” below, I mean the amount of people following the entire CVB account / all of the CVB’s boards. Typically certain boards will have a LOT more followers than the entire account but it’s not possible for me to track the cumulative number of followers across all the boards each CVB has. I don’t have a script so I track everything manually and it may be hard to believe, but I do have interests other than social media.
CVBs, ranked by account followers
CVBs, ranked by number of pins Read the rest of this entry
Recently there have been 3 tourism Pinterest contests that have caught my attention.
1. Visit Bucks County “Repin It to Win It” Contest
This was the first CVB contest that I’ve seen. The rules are simple: repin any image from their Repin It To Win It Contest board and you could be selected randomly to win that prize. The contest period was just over a month long (March 20 – May 1, 2012).
They had 182 followers (those following their account, not the cumulative followers all of their boards) before the contest and currently have 345 followers, an 89% increase. A lot of DMOs have seen a growth average of 10-20 followers per week, which correlates directly to the amount of pins added each week. Visit Bucks County’s average for this contest period so far has been 28 followers per week.
Their contest board currently has 828 followers. They have 17 prizes/pins on that board and have a total of 2,065 repins for the contest so far.
On April 13, we saw a big jump in traffic to the contest. The ‘Repin It To Win It’ board jumped from 598 on April 12 to 733 on April 13. We specifically saw a great deal of activity on the Sesame Place pin, including more than 20 comments on that pin.
In terms of promotion, check out this get pinterested post or visit their Visit Bucks County News Pinterest board for other blog mentions.
We’ve promoted the contest through the press release, Facebook and Twitter (daily tweets about the different prizes). We’ve worked with our participating partners to encourage them to promote the contest through sample Facebook and Twitter posts on their company accounts. We promoted the Pinterest contest in our ‘This Weekend in Bucks County’ e-newsletter, as well.
This looks to be very successful! Congrats! And thanks to Jessica for providing extra stats and information!
2. Experience Columbus’ “Repin it to Win It!” Contest
This is a quick little contest to give away one prize. To enter, just repin this one image on Pinterest or leave a comment on their blog post.
Experience Columbus typically gains 20-30 followers per week. This contest is so short that it probably won’t impact their following much. So far there have been 33 comment entries on the blog and 68 repins. Of those, 50 repins occurred on the first day of the contest.
This was promoted on twitter and Facebook. It’s a very innovative way to incorporate Pinterest in a giveaway.
Well done! And thanks to Joe for providing the stats!
3. Pin Hawaii! Win a trip to Hawaii with Aqua Hotels & Resorts
This contest isn’t from a DMO but I’m including it this list because it still promotes tourism and it’s just so beautifully done.
Go to www.pinhawaii.com and be amazed! Read the rest of this entry
I absolutely dread my birthday. This year was a fairly big number so it was even harder for me. Another year older, another year wiser, right??
Breaking routine:
Have you ever complained about a weekend being too long? Yeah, me neither.
Yes, that’s correct! Instagram is FINALLY creating an Android app.
Sign up at http://instagr.am/android to be notified as soon as it’s ready.
It’s about time, right?